JCPenney unveils fashionable non-public label house model

JCPenney unveils fashionable non-public label house model

Plano, Texas – JCPenney has now added one other complete house model to its non-public label portfolio.

Loom + Forge marks the retailer’s most fashionable house assortment up to now, the corporate mentioned. Product classes embody indoor and out of doors decor, bedding, bathtub, throws, dec pillows, window coverings and tabletop. The model is being provided in shops and on-line.

The bedding and bathtub assortment options Oeko-Tex-certified supplies, all-cotton bedding and Turkish cotton bathtub towels. Throughout the laborious and comfortable house assortment, Loom + Forge is designed with heat finishes, impartial shades and a watch to element.

“Following an enormous 12 months of strategic funding in our house portfolio, we’re excited to supply our prospects much more selections to create an exquisite and cozy house,” mentioned Michelle Wlazlo, govt vice chairman and chief service provider. “As we proceed to reaffirm our place as a pacesetter in house, the brand new Loom + Forge assortment brings inviting fashionable fashion to each house – from the tub and bed room to the kitchen, residing areas, and outdoor – with present, purposeful designs.”

JCPenney has been on a branding streak, introducing Fieldcrest as an unique model final month and amplifying the assortments for its Linden Avenue and Liz Claiborne manufacturers. The corporate mentioned it’s teeing up extra new launches this 12 months in nationwide and personal manufacturers throughout all classes.


JCPenney unveils modern private label home brand