Asha Chaudhary launches new rug firm – Enkay

With its extremely plush, one-inch thick pile and naturally white New Zealand wool, the Sambhar space rug is a shock of pure, sensual delight with smooth woven traces. The 4 x 6 is offered for $998.

ATLANTA – New rug producer Enkay has launched its first assortment known as Origins which options 23 completely different kinds handcrafted by weavers in India.

Asha Chaudhary, CEO and co-founder of Enkay, can be the daughter of N.Okay. Chaudhary, the founding father of Jaipur Dwelling, India’s largest producer of hand-knotted rugs.

Chaudhary mentioned she is proudly carrying on the legacy of her father’s devotion to respecting and supporting makers, weavers and designers whose creations have handed by generations.

As a woman-led enterprise, Enkay has intensely targeted on empowering girls and their households to safe the way forward for handmade rugs, in addition to creating and aesthetically pushed, direct-to-consumer luxurious model, in line with Chaudhary.

“Weaving is an historical artwork. In creating Enkay, we’ve got linked clients with artisans practising these timeless expertise in villages throughout India,” Chaudhary mentioned. “We join immediately with makers and take away complexity from our ecosystem, making certain every particular person within the chain is paid pretty for his or her contribution. We will guarantee the best moral requirements are upheld by this mannequin, and a very honest worth change happens.”

Moreover, by investing in these communities, by expertise coaching, training and well being initiatives, Chaudhary mentioned they can help important crafts and the individuals who follow them, making them sustainable for generations to return.

With retail worth factors beginning at $500, the inaugural assortment homes a wide range of refined and complex impartial tones and a mixture of textures.

Born out of the extreme need to honor centuries of workmanship, Enkay artisans use solely un-dyed New Zealand wool they usually make use of the strategy of utilizing hand carding, hand knotting and hand ending.

Different hand-woven rugs are long-established in jute or ultra-soft wool and are just about stain and water resistant making it simple to stay with for teenagers and pets. As well as, Enkay’s rugs are an environmentally acutely aware technique to incorporate naturally stunning components into the house with colorways that embody vivid whites, smooth lotions, pale beiges, and refined grays.

All rugs can be found direct-to-consumer by Enkay’s e-commerce web site.

Asha Chaudhary launches new rug company – Enkay