Hooker’s Linville Falls assortment debuted at Excessive Level Market in October.
MARTINSVILLE, Va.– Hooker Furnishings will make its Las Vegas Market debut in January with an 8,500-square-foot showroom within the Design Middle of constructing A. This transfer marks the corporate’s first everlasting showroom outdoors Excessive Level.
The brand new showroom is a part of Hooker’s effort to draw the inside design neighborhood, notably these on the West Coast. Every aspect of the house was designed with a selected viewers in thoughts by showcasing the model’s most original, eclectic introductions, the corporate mentioned in a launch.
“The design neighborhood has at all times been an integral a part of our enterprise and our new showroom within the World Market Middle in Las Vegas additional affirms our dedication to them,” mentioned Alexandra O’Hare, vp of selling and inside design at Hooker. “We had nice response to our inaugural InterHall pop-up in Excessive Level final June and intend to double down on that mannequin in Vegas by exhibiting a daring mixture of our best-in-class merchandise.”
The showroom, in house 236, is curated for designers by designers. The house will differ significantly from the structure of the corporate’s extra conventional showroom in Excessive Level by exhibiting how items can work collectively and be styled in a house or inside design challenge. Showcased within the house might be product from 4 Hooker Furnishings manufacturers: Hooker Furnishings, Sam Moore, Bradington-Younger and MARQ.
“The fashion and aesthetic of retailer and designers from west of the Rockies is completely different than what we see in Excessive Level,” mentioned Matt Cowan, vp of gross sales at Hooker Furnishings. “We’re excited to have the ability to additional interact with them and their wants and needs for inside design.”
The house might be managed by Valeria Esquivel, who beforehand oversaw visible merchandising for Burberry along with proudly owning her own residence staging enterprise.
Editor-in-Chief Allison Zisko first joined HFN in 1998 and spent a few years overlaying the tabletop class earlier than widening her scope to all house furnishings. In her present function, she oversees all points of HFN, together with its print and digital merchandise, and represents the model at house and overseas by way of shows, panel discussions and HFN’s podcast, The Inside Scoop.
Hooker Furnishings will make Vegas debut with Design Center showroom