This rendering from Ikea reveals the design for its new location scheduled to open in Queens, N.Y. later this month.
CONSHOHOCKEN, Pa. — Prime 100 retailer Ikea introduced plans to open a pair of planning studios within the Los Angeles space within the spring of 2022.
One planning studio will open in the Lengthy Seaside Towne Middle at 7611 Carson Boulevard, in 8000 sq. toes of leased area, and a second is about for an additional central location that will likely be finalized quickly. The brand new Los Angeles touchpoints will deal with offering inspiration and sensible dwelling options for metropolis residing as Ikea continues to rework to higher meet the wants of California clients. The 2 new places would be the first Ikea planning studios on the West Coast.
“Ikea is remodeling to higher meet the wants of our clients, and we’re excited to strengthen our presence in Los Angeles and be the place individuals are, each time and nonetheless they need to meet Ikea,” mentioned Javier Quiñones, CEO and chief sustainability officer, Ikea U.S. “We’ve seen that clients are nonetheless anticipating in-person experiences. That’s why we’re investing closely in brick-and-mortar places and newer, extra accessible retailer codecs like the 2 L.A. planning studios along with e-commerce.”
Within the planning studios, clients will have the ability to ebook appointments and get assist from design specialists with planning and ordering dwelling furnishing options that require a bit extra assist, akin to kitchens, bedrooms, and loos. Whereas clients are unable to take dwelling any merchandise on their buying day, the Ikea workforce will ensure that the whole lot a buyer orders is transported to their dwelling or to a different handy level of supply.
The idea for these studios is predicated on in depth market analysis to grasp shoppers, what logistical limitations they face, how they like to buy and the way they reside at dwelling.
Ikea has been within the Los Angeles market because the opening of Ikea Burbank in 1990, adopted by shops in Carson, Costa Mesa and Covina, Calif., in 1992.
“Understanding that many L.A.-area residents are sometimes annoyed by being caught in site visitors, we recognized geographic areas available in the market which might be past a 30-minute drive from present shops and the place affinity to Ikea is extraordinarily excessive,” mentioned Janet McGowan, space vp, Ikea U.S. “By opening the 2 planning studios within the L.A. market, we are taking the primary steps to create buyer assembly factors which might be extra accessible and handy to the many individuals of the L.A. market whereas persevering with to supply sensible and inexpensive dwelling options.”
Along with opening new retailer codecs in metropolis facilities, most just lately in Queens in New York, Ikea has made vital investments to boost its e-commerce expertise and repair choices, together with new decrease priced transport and supply, Click on-and-Acquire, and TaskRabbit meeting companies.