Regina Andrew’s new showroom in Excessive Level affords area to point out the entire assortment together with the corporate’s out of doors lighting choices.
Excessive Level – With an ever-growing product assortment that features new collections with Coastal Dwelling and Southern Dwelling, Regina Andrew Detroit has greater than doubled its showroom area in Excessive Level.
The corporate expanded its 3,500-square-foot InterHall showroom (IH006) by including an extra 5,500 sq. ft from the vacated Gabby showroom.
“We‘ve wanted further area to correctly show the road for a number of years,” mentioned Jim Bonomo, COO, Regina Andrew Detroit.
Beforehand, the corporate was solely in a position to present round 60{d604c6372347dc64bc667d15628d2aab99258e15e227279a684dc19638b88075} of its line, however with this enlargement,
Regina Andrew could have the area to show all of its choices. The extra area permits the corporate to merchandise merchandise by collections and by existence to information the customer as they stroll via the showroom.
The enlargement additionally provides Regina Andrew an entrance on Wrenn Road, the place the corporate will create a branded out of doors façade. With simpler entry, Regina Andrew will broaden its operation in Excessive Level to a year-round mannequin, and has already employed new inner gross sales representatives to employees the showroom all year long.
The transfer comes as Regina Andrew focuses on Excessive Level as its market precedence. The corporate has proven in InterHall since 2010.
“The enterprise has realigned in order that Excessive Level Market is the one present we take part in,” mentioned Bonomo.