Ultrafabrics names director of product improvement, gross sales director

TARRYTOWN, N.Y. — Ultrafabrics has employed two folks to take the posts of senior director of product improvement and European gross sales director.

As senior director of product improvement, Jennifer Hendren brings greater than 30 years of trade expertise to her new position.

“We welcome not solely Jennifer’s trade expertise, however her innate potential to grasp what the market wants, earlier than it is aware of itself,” mentioned Danielle Boecker, co-founder and president. “Her potential to deftly determine pattern and elegance whereas understanding efficiency and our model’s international mission makes her an ideal match and addition to our firm.”

Additionally, Netherlands-based Theo Haag comes on board as European gross sales director, bringing his expertise within the textile trade that spans three continents.

Vice President of Gross sales Sergio Prosperino mentioned, “Theo has spent his complete profession immersed within the European market and brings a depth of information within the textile area to Ultrafabrics. His hands-on method to working with furnishings producers and the design neighborhood aligns completely with how Ultrafabrics engages with companions and shoppers.”

Ultrafabrics names director of product development, sales director