About Us

As mountain bike enthusiasts, we’ve spent years navigating the sport’s business side, often finding ourselves frustrated by the lack of resources and transparency in the industry. It was this shared frustration that sparked the creation of Pinned MTB in 2019, a platform dedicated to shedding light on the intricacies of sponsorships, gear margins, and brand strategy that drive the mountain biking world. Our small team, comprised of industry insiders and gear-commerce experts, set out to create a unique resource that would cater to the needs of mountain bike industry professionals and brand operators, providing them with valuable insights and information to help them succeed.

Our mission is to deliver high-quality, relevant content that addresses the business side of mountain biking, an aspect often overlooked in favor of trail reviews and gear tests. We strive to provide our readers with a deeper understanding of the industry’s inner workings, from the financials of sponsorship deals to the importance of effective brand strategy. By covering topics such as market trends, industry events, and best practices, we aim to establish Pinned MTB as the go-to resource for mountain bike professionals seeking to stay informed and ahead of the curve. Our coverage includes topics like:

• Market analysis and trends
• Brand strategy and development
• Gear commerce and distribution
• Sponsorship and partnership opportunities

We invite you to join our community of mountain bike industry professionals and stay up-to-date on the latest news, insights, and analysis from the business side of the sport. Whether you’re a brand operator, industry expert, or simply a passionate enthusiast, we encourage you to explore our resources, share your thoughts, and get in touch with us through our Contact Us page to learn more about how Pinned MTB can support your business goals.